Projects

Charlotte International Arts Festival 2023
(Blumenthal Performing Arts)


This project was one of those rare moments where the initial draft didn’t drastically change by the time we reached the final look.

Client reached out to develop a visual look for their digital ad campaign promoting the annual Charlotte International Arts Festival. We brainstormed something that was to be vibrant, eye-catching, and modern.


FIRST DRAFT

I was inspired by the color palette given by their established logo and developed a set of tiles and glyphs that could be arranged in multiple ways to accommodate any sizing formats.
  

APPROVE FINAL DRAFT

Once the final square draft was approved it was then onto arranging the 30+ formats required by the campaign. The square arrangement was all the minimum required information and set the basis for all the other versions.









We even ended up expanding the designs to large format window clings to display across the festival. Additionally I designed one-sheets curated to the unique events occurring every weekend of the festival.


WINDOW CLINGS


ONE-SHEET 1
ONE-SHEET 2


ONE-SHEET 3

ONE-SHEET 4