Client reached out about creating various pieces of collateral for the annual Dreamville Festival hosted by J. Cole. The assets ranged from everything including announcements, marketing materials, social media posts, email graphics, maps, large format LED images, and more. Each year the creative team would create assets and guidelines which I utilized to compose all of the graphics while maintaining a uniform aesthetic.
2023 LINEUP
2024 ANNOUNCEMENT
With variables such as fonts, color palettes, and visual assets already established most of the prompts came together quickly and revisions mainly focused on adjusting color schemes, placement, and dimensions. The campaigns required many images and it was important that turnaround times were quick.
This schedule below, for example, went through stages of changing the colors, font sizing, and ratio between the background and chart.V1
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V6
Below you’ll find a selection of assets from the 2023 Dreamville Festival:BILLBOARD
WAITLIST AD
OUTDOOR AD
OUTDOOR AD
APP SOCIAL POST
EAP SLIDE
HOTEL PAMPHLET SLEEVE
Below you’ll find a selection of assets from the 2024 Dreamville Festival:
PRESALE GRAPHIC
HOTEL PROMO
WEEKEND SCHEDULE
MOBILE APP GRAPHIC
STAGE SCREEN HEADER
BANNER